Marketing Director in Rochester, MN at Volunteers of America

Date Posted: 9/11/2020

Job Snapshot

Job Description

Due to company growth The Homestead at Rochester-Volunteers of America is looking for a Marketing Director! 

PRIMARY RELATIONSHIPS:  Customers include prospective residents and their families, current residents and families, staff members, and local healthcare professionals.

OBJECTIVE:  To serve as the primary facility representative facilitating the admissions process for residents and their families, facility staff and referral sources.  In addition, this individual will serve as primary liaison between the facility and the community at large in marketing the facility and increasing awareness of our programs and services.  Responsible for coordinating admission inquires from referral sources and the public, serving as the initial facility representative to inquiring parties for admission; and maintaining relationships with residents and responsible parties and works to ensure census goals are met.

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Graduate from a post-secondary program, preferably social work or related degree; licensed where applicable by the State.
  2. Ability to read, speak and write fluently in English; excellent communication and phone skills.
  3. Ability and willingness to work flexible hours and on-call duties, such as during evenings and weekends, for planned activities or special events, family meetings and conferences, admission calls, admissions and tours.
  4. Negotiation skills and ability to carry on several levels of reasoning at once during problem solving sessions; ability to think quickly and to write contracts and complex written arguments.
  5. Ability to work with residents of varying levels of responsiveness.
  6. Familiarity with word processing, data processing and computer entry skills to match existing clinical management software at facility.
  7. Ability to utilize computers and other electronic devices for tasks such as timekeeping, in-servicing and documentation.
  8. Ability to perform several job functions at once.

 

ESSENTIAL FUNCTIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Serves as customer service representative for internal and external marketing efforts.
  2. Assists Residence Director in the development of a yearly marketing plan and has primary responsibility for carrying out details of the plan.
  3. Serves as liaison between administration and nursing when coordinating the admission process.
  4. Handles referral calls and assists in the pre-screening process.
  5. Communicates admission information to concerned departments, as appropriate.
  6. Communicates the status of admissions and the daily census to all concerned departments represented at the management meetings.
  7. Assists in the development and implementation of marketing materials, complying with the organization’s graphic standards and messaging guidelines.
  8. Documents all inquiries to determine number, principal referral sources and conversion percentages for telephonic and in-person inquiries as well as monthly admission and discharge statistics.
  9. Schedules facility tours for admission inquiries and serves as initial representative to inquiring parties.
  10. Supports and promotes the Volunteers of America branding campaign and fundraising efforts.

 

 

Job Requirements

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1.    Must have medical clearance for communicable diseases and up-to-date immunizations before having direct participant contact.

2.    Must have a valid driver’s license and have means of transportation.

3.    Must clear background check.

Education

Bachelor’s Degree in Business or a health or human services field required.

Experience

Four (4) years of experience in a Marketing role for a health care provider, or in an information and referral resource role with the senior networks.

Have a minimum of one year of experience in working with the frail or elderly population.

 

 EOE M/F/Vets/Disabled

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